Strengths
* Advertising - Social network, Facebook, Twitter, Instagram, Website, word of mouth. Promotions - reward systems * Time opening - it opens daily and has flexible time specifically in the weekend open until 4 a.m. * Pricing - we offer one of the best coffee for cheap price * Attractions -we have a lot of thing such as Shisha,whereas others do not have. * Food & Beverages - Lunch, Dinner, Starters, mains, desserts, bar packages * Entertainment – we have a special room for people who want to play games while having a drink or food. |
Weaknesses * Other competitors have got a better reputation than us because they have been here for long. * There will be difficulties to have customers at the beginning of our business. |
Opportunities
* Location- we are located in Fremantle where most people would love to spend their day there . * Free Wi-Fi for only our customers * Transport - Trains, buses, taxi services, parking facilities |
Threats
* Customer Experience - If customers had a bad experience or do not like our services, they will most likely publish a bad review online rather than a good experience. |